blog

short design- and branding-related insights for bizy humans.

kelli drinking coffee

Let Me Introduce Myself

I’m inspired by individuality and unique experiences, abstract art and organic forms. But at the same time I will geek out over learning how to make a process repeatable or…

Read more
Website Audit Checklist

Website Audit Master Checklist

Your Website is your #1 marketing tool. It needs to accurately reflect what you do and/or sell. If you already have a website, maybe it did this when it launched.…

Read more
man crying black and white

Why Your Brand Cries Itself To Sleep

Most business owners are so busy “business-ing” (pretty sure that’s a word) that they keep putting off working on their brand. Maybe they think “that creative stuff” just isn’t in…

Read more
Brand Diagram

What is a Brand

Your brand is more than your logo. It’s your whole story. Your messaging, visual components (including your logo), your purpose, your voice, your packaging—it’s ALL your brand. And it’s how…

Read more
stock photo

Top 3 Branding Mistakes

In today’s crazy world, we are all trying our best to save a little money where we can. A lot of new business owners (even seasoned ones, myself included) want…

Read more