STOP doing this

You’re a business owner and a darn good one.

You have that i’ll-figure-this-sh*t-out mentality.

*high five*

 

And, of course, you tackle your BRAND with the same gusto.

*why wouldn’t you?*

 

And sure, that may work for a little while…

Well, it works…

until it doesn’t.

Do you want to know why?

Of course you do—

you’re a bad ass, for-every-problem- there’s-a-solution business owner.

 

Here are the top 3 reasons your BRAND is letting you down.

 

#3   Your brand lacks consistency.

You picked some colors and fonts you liked at some point and scribbled down a tagline and some ideas about what you do.

But every week your messaging changes. you just use Arial (because all san serif fonts are basically the same) and when using color, “well, that blue is close enough.”

#2   Your initial competitive analysis was weak.

You probably researched your competition’s products, pricing. you looked at their websites and advertising, and that’s all useful.

But if you didn’t analyze how they position themselves in the marketplace—their strategy—you really don’t know who/what you’re competing against, which leads us to #1…

#1   Your “strategy” is to do what everyone else does.

You’re the dude who walks into an event dressed like all the other dudes and is instantly relieved—woohoo! you’re winning!

But are you? sure, it’s safe.

It’s also forgettable.

Your audience cannot remember you if you insist on wearing the same khakis and button-up as the next dude.

#differentiate

 

_____________________

 

TAKE ACTION

What’s one small thing you can do today to stand out better in your marketplace?