I’m inspired by individuality and unique experiences, abstract art and organic forms. But at the same time I will geek out over learning how to make a process repeatable or deconstructing a problem to build a solution. And these two sides of me are my strength as a designer.
Most business owners are so busy “business-ing” (pretty sure that’s a word) that they keep putting off working on their brand. Maybe they think “that creative stuff” just isn’t in their wheelhouse. Maybe it’s just that thing that always gets pushed to next month because there aren’t enough hours, ever.
Your brand is more than your logo. It’s your whole story. Your messaging, visual components (including your logo), your purpose, your voice, your packaging—it’s ALL your brand. And it’s how you stand out in your industry, so it’s kinda important that it is well-crafted.
In today’s crazy world, we are all trying our best to save a little money where we can. A lot of new business owners (even seasoned ones, myself included) want to DIY what they can, and this includes their branding. It often takes a back seat to everything else you have to worry about. So here are a few pitfalls to avoid when working on your own brand.