Your Website is your #1 marketing tool. It needs to accurately reflect what you do and/or sell. If you already have a website, maybe it did this when it launched. But how long ago was that? How has your business, products, services and or audience changed since then?
Most business owners are so busy “business-ing” (pretty sure that’s a word) that they keep putting off working on their brand. Maybe they think “that creative stuff” just isn’t in their wheelhouse. Maybe it’s just that thing that always gets pushed to next month because there aren’t enough hours, ever.
In today’s crazy world, we are all trying our best to save a little money where we can. A lot of new business owners (even seasoned ones, myself included) want to DIY what they can, and this includes their branding. It often takes a back seat to everything else you have to worry about. So here are a few pitfalls to avoid when working on your own brand.