It’s everything that builds a relationship with your audience.
Your BRAND is your story: the what, who, where, why and how.
Within your BRAND is your VISUAL IDENTITY: this is your story’s illustrations and imagery.
Your LOGO is a big part of your VISUAL IDENTITY: it is how others recognize your story on the shelf and what sets it apart.
Without a well-crafted BRAND, you will struggle to maintain:
- consistent brand messaging
- brand recognition and recall
- market differentiation
- and customer relationships
With a well-crafted BRAND, customers will:
- remember you
- value you
- trust you
- share your story