It’s ignored. Undervalued. Underdeveloped. Waiting for its full potential to be realized.
That may sound a bit dramatic (ok, a lot).
But the point remains: most business owners are so busy “business-ing” (pretty sure that’s a word) that they keep putting off working on their brand. Maybe they think “that creative stuff” just isn’t in their wheelhouse. Maybe it’s just that thing that always gets pushed to next month because there aren’t enough hours, ever. Or maybe they want to do branding right and think it will cost a fortune and they can’t justify the expense.
Consider this your wakeup call, your sign, a nudge from the universe.
Working on your brand will HELP you with all the things you are already trying to do (you read that right: “trying”): run a business, stay competitive, find new customers, keep existing customers.
YOU: trying to run your business.
YOUR BRAND: helps automate your work flow when you have a toolbelt of visuals, messaging and processes at the ready.
YOU: trying to stand out in a competitive market.
YOUR BRAND: clearly defines your value and distinctive identity that funnels down and resonates with just your audience.
YOU: trying to reach new customers.
YOUR BRAND: tells your story—your story makes you memorable and builds emotional connections with your audience. (read: you stay top-of-mind and they will find YOU).
YOU: trying to keep existing customers.
YOUR BRAND: is based on quality products and services with a unique identity and story that connects with people. This keeps people remembering you, investing in you and recommending you.
Now pull that brand off of the sidelines, dry their tears, give them a cookie….. and PUT THEM TO WORK!
If budget is a concern (when is it not, am I right?), check out this article, “Tips for Building a Brand on a Budget,” on free or low cost things you can do today to bring your brand out of the shadows and start putting it to work for you.
If you’re ready to take a deeper dive, get in touch. We’d love to hear your story.